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Saturday 30 January 2016
PART TWO OF ATLAS/SEABOARD COMICS COVER GALLERY...
Ten more ATLAS/SEABOARD covers for you to swoon over, frantic ones, in the continuing series of the short-lived run of titles from the mid-'70s. MARTIN GOODMAN decided to go toe-to-toe with MARVEL and DC, but he lost by a knockout - his own. Some people think that Goodman started his new version of Atlas simply as a promising business venture, and not because CADENCE (to whom he's sold Marvel) didn't keep his son on as editorial director, but I think it's unlikely.
He'd sold his publishing empire just a few years before for some serious dosh, so why would he want to use that money to start another comics and magazine publishing company - unless, of course, there was also a personal score to settle? It's said that he treated his son, CHIP, worse than a minion, but Cadence, in reneging on their verbal agreement, not only insulted his son, but, more importantly, treated Goodman Senior himself with contempt. The gauntlet had been flung.
Given the results ten months later, he probably wished he hadn't been so impetuous and thrown all that money away. Even if he could afford it, it's a certainty that, on reflection, he'd have preferred to put it to better use. But his loss was our gain, in that, for a brief period in the mid-'70s, comic fans had something to get excited about - at least 'til we saw the results of what we'd so keenly anticipated in the run-up to Atlas unleashing their plethora of titles on an eagerly waiting world.
If only more of them had been worth the wait.
Posted by Kid at Saturday, January 30, 2016