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Saturday 30 January 2016
ATLAS/SEABOARD COMICS COVER GALLERY - PART THREE...
Anybody remember TV detective MANNIX? Surely LOMAX was going for a similar-sounding name? Anyway, LARRY LIEBER, younger brother of STAN LEE, reminiscing about his time at ATLAS/SEABOARD, pointed out that owner MARTIN GOODMAN put him in charge of the black and white magazine side of things, while JEFF ROVIN, who'd filled that role at WARREN, was responsible for the colour comics line, which Larry had more experience in.
Did it make any difference to the end product? I doubt it. A comic's a comic, whether it's in black and white or colour, and the main problem Atlas faced (in my view) was that the line was launched at the wrong time, as comicbook sales were in general decline in the '70s. DC suffered an 'implosion' just a couple or so years later, so it was hardly an ideal period for launching so many new titles and swamping the market. Besides, Larry ended up in charge of both sides when Jeff Rovin left after only a few months.
Of course, another huge problem was that most of the stuff simply wasn't very good, being not much more than second-rate MARVEL knock-offs. Disagree? Then let's read what you have to say in the comments section so that we can have a rollickin' big punch-up over it. It's good to fight - er, I mean talk!
More Atlas covers to come in future instalments, Criv-ite chums. Be sure not to miss them or I'll come around to your house and push doggie-poo through your letterbox. (In a kind, caring and considerate way of course.)
Posted by Kid at Saturday, January 30, 2016