By the time the last comic in this particular post went on sale, the green spot-colour which had graced some pages of the weekly MIGHTY WORLD Of MARVEL had disappeared. Apart from the front and back cover, the few full-colour pages were already long gone and, sad to say, MWOM was beginning to look like a sad imitation of its former self.
Dull grey tones which obscured the art were becoming a prominent feature of the Marvel periodicals and did them no favours at all. In fact, it's surprising that, over in the States, those responsible for the weeklies allowed the situation to continue for so long, because the printing was truly dire.
And make no mistake - by and large, the murky mess was the fault of the printing, because, as I understand it, the team responsible for the tones in Marvel U.S. 'black & white' mags was the same one who attended to the British weeklies - and the American mags turned out fine.
Take a look at the full-page ad for The AVENGERS further down - believe it or not, I've lightened it up a bit so that you can see it better, but it's still far too dark in places - to the detriment of JACK KIRBY's & DICK AYERS' art. Some of the pages in later issues were almost black, so impenetrable was the poorly printed Zipatone (Letratone to us) which afflicted the mags
However, despite all that, happy memories abound on sight of these iconic images of yesteryear - for me, anyway. Let's hope that they produce the exact same result on you if you were lucky enough to own these mags when they first came out - 40 years ago. (Wow!) All together now...
"Make Mine Marvel!"
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