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Wednesday, 20 April 2016
KID KLASSICS: THE ADS THAT MADE AN ASS OUT OF ATLAS...
A genuine Ad
CHARLES ATLAS (real name Angelo Siciliano, born 1892) seems to have been around forever. Practically everyone remembers the ads from many comicbooks throughout the '60s and '70s, though they actually debuted back in the '40s. He died in 1972, aged 80, so he was an old man for much of the period that people of my age group first became familiar with his athletic frame and visage staring out from the comics of our youth.
The ads are so iconic that they have become a target for affectionate lampooning in the pages of the selfsame publications that the originals were printed in. Here, for your amusement, are just a few of the many parodies which have appeared - enjoy. (And tell us your favourite in the comments section.)
A lampoon (as if you couldn't tell)
Click on image to enlarge, then click again for optimum size.