Sunday, 2 March 2014
THE CASE OF THE VANISHING MARVEL HEROES...
As most readers of a certain age will know, when SMASH!
comic first appeared in 1966, it wasn't long before it started to re-
print MARVEL COMICS strips within its pages. Soon there were
five POWER PAPERS by the same publishers (ODHAMS PRESS)
catering to the needs of nascent Marvelites everywhere. When IPC
MAGAZINES revamped Smash! in 1969, there were no Marvel
stories to be seen, the last remaining ones (THOR and FF)
having concluded in the previous week's 'old style' issue.
In new Smash! #9, the above editorial piece appeared, penned by
GIL PAGE, 'masquerading' under the identity of teenage office boy
'MIKE'. Of course, this ruse was merely to give readers someone nearer
their own age to relate to, not (you'll be glad to hear) for the reasons that
some grown ups pose as teenagers on the internet today. Apparently, the
comic had received quite a few protests from readers lamenting the ab-
sence of the Marvel heroes. This I can believe, as I too was dis-
appointed to see them disappear from the comic's pages.
However, I'm far from convinced by Mike's claim that they had
received a great many more letters from readers saying they were
glad to see the back of the BULLPEN characters. After all, if that was
really the case, there'd be no need to mention it, would there? It seems
to me, reading between the lines, that IPC were quite disconcerted by the
outcry caused by evicting the Marvel strips from the pages of Smash!,
and were seeking to persuade readers that the body of opinion was
in favour of their removal. Reads more like an attempt to per-
suade readers not to jump ship 'though, doesn't it?
Anyone got any thoughts on the matter?
Posted by Kid at Sunday, March 02, 2014