Saturday, 1 October 2011

LEGIBLY LETTERED LOGOS LET LOOSE...


Copyright REBELLION

When I was a regular contributor to 2000 A.D., lettering such strips as STRONTIUM DOG, ROGUE TROOPER, and a whole host of other strips from time to time, ALAN McKENZIE (the best deputy editor the comic ever had) often asked me to design and letter various special logos for story titles and upcoming new series.


On view are three suggestions for a series featuring Scottish Strontium dog, MIDDENFACE McNULTY.  I forget which of them was eventually chosen, but each one was completely hand-lettered by myself.  Anyone lettering comics using computer fonts today who can't also do it by hand (if required) isn't a real lettering artist in my view - they're only typists.

"YOU'VE HAD YOUR CHIPS, SON..."


1st part of double page spread

One of the other things I produced for the establishment mentioned in the previous post was a rules and regulations poster for their delivery drivers.  Having taken enough money from the 'parent company' on past projects, and because it wasn't for public consumption, I cut them a special deal on this one.  If memory serves, I did this for six months' supply of fish suppers, the cost of which, had I paid for them, would've far exceeded what I could have legitimately charged for the work involved, so I really came out ahead on the deal.

2nd part of double page spread

Here's another piece I did for the same company, but this time for another of their businesses.  This was produced for their leaflets and newspaper advertisements, and everything on it was done by hand, with the exception of the Letraset numbers on the right.


And the illustration below was done for another chip shop owner, for his bags, menus, and fliers.


Hardly international publishing, true (with which I was involved at the same time), but lucrative nonetheless.

(Incidentally, the images are scanned from poor quality photocopies; I've tried to punch them up a bit, but they're still not as sharp as they could be.)