Tuesday, 13 September 2011
DAYS OF CHILLS AND TEARS...
Comics once sold in vast numbers mainly because they were the only real form of cheap entertainment for kids. Yes, we know. Nobody has ever disputed it.
There's a lot more, but that's the READERS' DIGEST version. In short, the picture he's trying to paint is that these and other factors are the main reasons why The Dandy has recently suffered a devastating decline in circulation, not helped by the fact that they no longer regularly give toys away as cover-mounted attractions.
I've read on other forums of people claiming their kids won't buy a comic if they don't like the toy that week, so how can we ever know, with absolute certainty, whether a toy has been an attraction or not? It's seems far too nebulous to make any definite claims in the case of The Dandy. Especially as, even when The Beano offers no toys, it outsells its sister publication by a wide margin.
Consider also this: when The Dandy was relaunched as a less-expensive, no toy, all-comics weekly (as opposed to a dearer, toy every issue, magazine-type fortnightly publication), it's circulation at first increased. Those involved (including that afore-mentioned blogger) hailed it a success, and sat back to bathe in the reflected glory.
So why did it fail to maintain its momentum?
Let's look at, what seems to me, the obvious reasons.
Posted by Kid at Tuesday, September 13, 2011