the only real form of cheap entertainment for kids. Yes, we know.
Nobody has ever disputed it.
short, the picture he's trying to paint is that these and other factors are
the main reasons why The Dandy has recently suffered a devastating
decline in circulation, not helped by the fact that they no longer
regularly give toys away as cover-mounted attractions.
comic if they don't like the toy that week, so how can we ever know, with
absolute certainty, whether a toy has been an attraction or not? It's seems
far too nebulous to make any definite claims in the case of The Dandy.
Especially as, even when The Beano offers no toys, it outsells its
sister publication by a wide margin.
expensive, no toy, all-comics weekly (as opposed to a dearer, toy every
issue, magazine-type fortnightly publication), it's circulation at first
increased. Those involved (including that afore-mentioned blogger)
hailed it a success, and sat back to bathe in the reflected glory.