You're looking at the relatively recent CORGI JAMES BOND ASTON MARTIN D.B.5, which was released to mark the 50th Anniversary of the 1964 movie, GOLDFINGER, and also Corgi's 1965 issue of their famous diecast car. There's an interesting story behind this little metal model which some of you may not be aware of, so allow me to tell you about it.
Back in the '60s when Corgi Toys (a METTOY company) first considered releasing a JAMES BOND tie-in, they decided against it. Later, they had a change of heart and had to work 'round the clock to have it ready for the approaching Christmas market of 1965. It was too late to create a D.B.5 from scratch, so they modified existing moulds of their D.B.4 toy and had a trio of designers working separately on the three working features of the scale-model vehicle. The rest, as they say, is history.
A couple or so years after the first version, which had been coloured gold to tie-in with the name of Goldfinger, they released a slightly larger scale (about 4 or 5 millimetres bigger) of an actual D.B.5, with revolving number plates and rear tyre-slashers, as well as the original features of extending front machine guns and over-riders, a bulletproof shield, and ejector seat. This version was the correct silver-birch colour. It's been said that the original toy was coloured gold because, when painted silver, it looked like unpainted metal. However, I find this strange, as there had been silver toy cars before which had looked okay.
Sometime around '95, a magazine advertisement appeared, proclaiming "The original is back!" Corgi had reissued the original car (they said), which was available in either silver or gold. Trouble was, contrary to their claims, it wasn't the original model and had been created from completely new tooling. Not only that, it was a poor imitation of the second, slightly larger version - not the original, smaller (D.B.4) car. The bonnet outline wasn't symmetrical, and the door outlines were unfinished. What's more, the bonnet's raised vent didn't extend as far back as it should, and was slightly longer on one side than the other. Also, the ejecting baddie was in a darker shade of blue.
Furthermore, the spoked wheels were far inferior to the highly detailed ones on the original versions, the machine guns & over-riders didn't look extended when they were (too short, though they soon revised this after I pointed it out), and the bulletproof shield didn't extend upward enough, as well as being very poorly shaped and uneven. In short, it was a mess. I contacted Corgi and spoke to one of the design team. When I catalogued the list of faults, I said that the chassis looked as if an inferior mould had been made from an actual '60s 2nd version, and the faint or absent outline detail had been added back in. "That's exactly how it was done" he readily conceded.
When I spoke to CHRIS GUEST (the managing director) a day or two later and made the same observations (before I mentioned having spoken with one of the designers), he said it wasn't the case, but I put this down to him being unaware of exactly how the finished result had been achieved, not that he was lying about it.
Which brings us to the present day and the current 'original' re-release. This, too, is based on the 2nd version, not the first, and while the box is a thing of beauty and the car is superior to the '90s issue, it still falls short of the high quality of the two '60s models. The paint finish is not as good, the passenger is still the wrong colour of blue, the spoked wheels are vastly inferior (moulded with a mere impression of spokes), the ejector seat is not as powerful (same as the '90s one), and the shield still does not protrude far enough. Curiously, there's no tyre-slashers on this version, although it does have the revolving number plates.
Corgi is now owned by HORNBY (as is AIRFIX), and full credit to them for improving on the previous re-release, but when you think about it, with all the technological advances made over the years, models made mainly for adult collectors in the 21st century should be more detailed and of a far higher standard than toys made for kids back in the '60s.
This current version is available in silver or gold - or at least it was. Gold ones now seem to be sold out, but the silver version can be obtained from HAMLEY'S for £20, or ordered direct from Corgi at www.corgi.co.uk - it's worth it just for the retro-style box alone.
8 comments:
I remember seeing ads for the DB5, and other James Bond toys, in a catalog ca. 1965-66, but I never had any. It was a sort of catch-22: when I was young enough for toy cars and action figures, I was too young for Bond (and Flint, and Matt Helm) movies.
I vaguely understood who "James Bond" was, since the name had already become a metaphor for a secret agent action hero. And I was aware of the spy-fi fad at the time, since I was allowed to read "T.H.U.N.D.E.R. Agents" and "Nick Fury, Agent of S.H.I.E.L.D." And to watch "Man From U.N.C.L.E." and "Get Smart."
I was aware of James Bond in 1965, but only as a name associated with the Corgi car, TC. I didn't see my first Bond movie 'til 1972. Of course, And before I'd ever heard of 007, I also watched Man from U.N.C.L.E. and, later, Get Smart.
Happy memories of being taken to the first four Bond movies. The Corgi DB5 was the toy to have! Years later I found it strange that the Bond movies,which were pretty violent and full of sexual innuendos (Pussy Galore being the uber innuendo that springs to mind), were obviously not made with 5 year olds in mind. Yet the 1960s 007 toy franchise was massive and probably in this country at least on a par with the flood of Batman merchandise during the years 1966/67. Go figure Mr Bond!
Ken
I think the adult (for the '60s) content of the Bond movies was probably why Corgi initially decided against basing a toy on the franchise, Ken. However, even wee kids knew who Bond was, because they heard their older brothers raving about the films. Corgi must've twigged to this fact and reconsidered their decision.
I've said before and I'll say it again. First of all kids are sadistic little buggers. We loved to see Bond dispatch the villains. Second the sex jokes went right over our heads. But what kid isn't going to be love a car with machine guns and an ejector seat!
Walter the Softy, perhaps?
Did you get a free one after offering your observations! You could be a salesman for their company. :)
They did actually send me a Corgi freebie of a truck and trailer. Later on, I was sent the gold chassis of a DB5, with which to convert a silver one I had. Salesman? Dunno about that. Salesman are supposed to 'talk up' the product, not point out its faults.
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