Thursday, 16 February 2012
Having said that, The Beano at its normal price is still fairly good value for money, and is a far more attractive proposition than its sister title, The Dandy. However, DCT really needs to get its act together and come up with a consistent way of pitching the comic to the public.
For any sales it may gain with "gift" issues in the short term, in the long term it probably disillusions some regular purchasers and gives them a convenient "jumping off" point. As circulation declines, the price will have to increase, serving only to drive away remaining readers over time. It's a vicious circle, and one that needs to be broken.
Let's hope they've got something up their sleeve - something that isn't going to lead to yet another price increase that is.
Posted by Kid at Thursday, February 16, 2012