with each other, vying for whatever pocket money wasn't
spent on sweets and toys.
more than the equivalent of a craft fayre or car boot sale, where
anaemic and emaciated survivors cling on by their fingertips, try-
ing to be all things to all kids, but sadly ignored by the majority
of them. Circulation figures today are generally so poor that,
in the industry's heyday, a comic would have suffered
cancellation long before it ever sank so low.
Don't be misled by those who say otherwise; those
whose self-interests lie in talking up the current situation.
We're talking about comics - weekly, published paper comics,
devoted mainly to humour and adventure strips for the entertain-
ment of kids and teenagers, at a reasonable price. We're not talk-
ing about on-line cartoons, or collected editions in book form.
Comic strips can be published in a variety of mediums, but a
book is a book and a website is a website, which - although
they might feature comic strips - are not in themselves
'comics' in the traditional sense.
So, to reiterate - the industry of traditional, weekly,
published paper periodicals called comics is, sadly, dead.
THE BEANO and 2000 A.D. do not constitute an 'industry'.
No amount of wishful-thinking, or reinterpretation of the facts
can change that. However, whether it's an immutable condition
is by no means certain. Perhaps, some day, that once-mighty
industry can be resurrected, and, if so, those of us who love
comics - real comics - printed paper comics - will
welcome their return. What else can I say?
Roll on that day, eh?