|Images copyright LOOK And LEARN MAGAZINE Ltd|
Tuesday, 10 October 2017
PSST! WANNA KNOW SOMETHING? THEN LOOK AND LEARN...
LOOK And LEARN was created by LEONARD MATTHEWS, editorial director of the juvenile department of FLEETWAY PUBLICATIONS, and was a weekly educational periodical designed for children. It ran from 1962 until 1982, which means that it's now been gone from newsagents' shelves for 35 years - almost twice as long as it's 20 year run. I never bought it back in the day, though I was aware of the magazine as it always seemed to lie around in doctors' and dentists' waiting rooms, and I'm sure the schools I attended also used to have issues of it dotted around the classrooms from time to time. (I did start buying it around 1977 for a few months, and I still have those issues tucked away in a drawer somewhere.)
Probably Look And Learn's most famous strip was one that originated in RANGER, jumping over to the former publication when the two titles merged in 1966 - namely The TRIGAN EMPIRE by MIKE BUTTERWORTH and DON LAWRENCE. The magazine featured the cream of the crop of British artists, names such as RON and GERRY EMBLETON, ERIC PARKER, OLIVER FREY, and far too many others to mention. (There were also some foreign artists whose work appeared in its pages I believe.)
Look And Learn eventually became too expensive to produce for the declining number of readers who bought the magazine, and it ceased publication with issue #1049, cover-dated April 17th 1982. Enjoy looking at the following select pages from the very first issue, cover-dated January 20th 1962, and I've even included the cover of the free gift, which you can see at the bottom of the post. Did any of you Criv-ites buy Look And Learn in the '60s and '70s? If so, feel free to share any reminiscences you may have of this quality magazine in our cultured comments section.
(I don't believe it - I originally said Bernard Matthews instead of Leonard, even though I had 'Leonard' in my mind as I typed. The decay has definitely set in. No comments on it however, so perhaps no one noticed.)
Posted by Kid at Tuesday, October 10, 2017