When Marvel 'officially' established itself in the U.K. with THE MIGHTY
WORLD OF MARVEL in 1972, they had a good-looking product on their
hands that readers responded to. Forty pages, six of them in full-colour,
the remainder in spot-colour and/or Zipatone (as it was called in America,
Letratone in Britain) - and all for only 5 pence. With issue #5, the full-
colour pages were increased to eight per issue, which lasted until #19,
with only four in #20 from that point on.
Over the course of the first year, the spot-coloured pages decreased as
the use of Zipatone became more prevalent, until, eventually, the interiors
of Marvel's U.K. weeklies became distinctly gray. Issue #42 was the last
one to feature green spot-hues, and when the comic was awarded a glossy
cover with number 67, the contents became little more than a muddy mess.
This wasn't confined to just MWOM, but was also a blight on SPIDER-MAN
COMICS WEEKLY and THE AVENGERS. (Although, truth to tell, as the
first British weekly Marvel comic to sport a glossy cover from issue #1,
The Avengers had always been cursed with that affliction.)
SMCW, launched in February '73, only ever had four full-colour pages,
the remainder featuring red and orange spot-colour - and Zipatone - until
issue #23, which was the last one to feature the crimson and amber hues.
With number 24, the comic became all-gray (apart from the full-colour matt
paper covers), but although the tones were a bit overwhelming, the art,
for the most part, was still discernible. However, with issue #48, everything
changed - and all for the worse. The comic was also given a glossy cover
and, overnight, became one monumental murky morass of dark gray and
pitch-black blotches. This deplorable situation lasted for months, and I'm
surprised that Marvel allowed it to go on for as long as it did.
Theoretically, it shouldn't have been a problem. After all, as far as I
can ascertain, the tones were applied to the pages by the same team
responsible for Marvel's black and white U.S. magazines - and they
turned out fine. It seems obvious, therefore, that the problem was as a
direct result of the cheap printing process utilised by the British printers
responsible for producing Marvel's U.K. weekly output. For far too long
a period, British Marvels were an unattractive and unappealing alternative
to the much more popular, cleanly printed (by comparison) IPC and D.C.
THOMSON periodicals with which they had to share newsagents' shelves.
It was surely only the unswerving loyalty of devoted Marvel fans that
enabled 'The House of Ideas' to turn any kind of profit. (Here's an
idea - get your printing sorted out, you thickos!)
Perhaps you think I exaggerate? Take a look at the pages illustrating
this post (especially the second Spider-Man one) and you'll see how
bad it really was. In fact, it wasn't just the tones that were awful - so
was the reproduction. Look at the Spidey splash-page - his webbing
is practically invisible. Thankfully, things eventually improved.
******
THE BEST LAID PLANS DEPT: When I first posted this, I thought I
was being original. However, I've just been browsing on STEVE DOES
COMICS blog and noticed that ol' Stevie-boy had already touched on this
subject (and this very comic) some time ago. What's more, I'd even left a
comment on it, yet I had absolutely no recollection of previously reading
Steve's post when I came to write my own. Spooky, eh? Has such a thing
ever happened to you?